Gurugram based entrepreneur Saroj Sharma launches her clothing line – The SS store, an Indian ethnic wear brand for women . ‘ Fashion for the women of today ‘ is the tagline of her brand.
‘Being an entrepreneur was not something I never planned, I was just passionate for clothes, designs and was creative,- says the founder. All I know is I can spend hours clothes designing and like every woman love shopping.
I have designed my own clothes over years and was always complimented by my kids, family, and my friends but I never took brand opening way too serious retrospectively,
The SS store has been invented with the idea to provide the latest and best fashion in the ethnic wear category at the most pocket-friendly rates. I intend to build a brand for the masses rather than making something so expensive that a very minor population gets access to it .
We are currently catering to NCR and a few places in Mumbai and Bangalore while we intend to penetrate deeper into the Indian markets and also expand globally in the coming years.
Ms. Saroj also talks about her reluctance, in the beginning, to start her own label says –‘ I felt it’s too late to startup, but my son has been my inspiration. He always believed in me and kept saying – ‘ Gomumma, do what makes you happy! ‘
Nowadays everything can be accessed via a click and online stores are more trendy. At The SS store, we sell online via our website – www.thessstore.in and specialize in semi-stitched designer dresses and lehengas.
We deliver pan India within 7 days and plan to hit offline post some good traction-gaining online
The Indian women’s clothing industry is growing exponentially and has a very big potential in the near future. The craze of Indian ethnical wear is crazy globally, while the youth today is more inclined toward Indo western styles. Our collection is a hybrid mix of showcasing the Indian traditional culture mixed with pinch modernity be it the colours , the prints, the textures, or the fabric. We encourage pallets colours as they are in huge demand and are more chosen by the customers over extreme reds and oranges. There is a great change in the taste of the Indian audiences and varies lastly as per geographical dimensions also.
The SS Store stands for its simplicity and serenity while ‘’SS’’ is also the abbreviation of my and my daughter’s name. We identified a major issue with the inbuilt chain in the clothing business, there are multiple parties and by the time the dress reaches the end customer, the price multiplies to a crazy value. While I agree that it is one of the oldest ways to reach the customer while I believe there can be a smarter way to reach the ‘new audience today .’
The SS store stands for modernity mixed with the traditional vibe of India, India is an incredible country enriched with beauty and clothing , dance, music and other art forms are a way to showcase the same
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I urge all the women especially the ones in their 40’s and above that make sure we make our ‘own identity.’ No matter how well settled your kids are or how rich your husband is, you cannot just be a wife, a mother, or a sister. Remove the Mrs from your name and analyze who you are and what you want to be.
The best gift a woman can give herself is allowing her to pursue her dreams.
No matter how irrelevant your passion seems to others if it makes you happy it’s enough.
We hope to receive love and appreciation for our brand from you all. For the best and latest designs checkout – www.thessstore.in